Sukup Manufacturing Becomes Title Sponsor for Iowa IndyCar Weekend

The Iowa IndyCar Race Weekend has a new title sponsor for 2025. Sukup Manufacturing, a well-known farm equipment company, steps up from its previous role as an associate sponsor to take the helm as the title sponsor. This change follows Hy-Vee’s decision to step down as the title sponsor after a successful three-year run. Instead, Hy-Vee will continue to support the event as a significant sponsor.

The NTT IndyCar Series is set to race at Iowa Speedway on July 12 and 13. This marks the fifth time in six years that the series will feature two races in the same weekend at this iconic 7/8-mile short track.

New Title Sponsor: Sukup Manufacturing

Sukup Manufacturing is no stranger to the Iowa IndyCar Race Weekend. The company has previously been an associate sponsor during the event, as well as the sponsor for the track’s Indy NXT race. Now, Sukup takes a more prominent role, bringing its brand to the forefront of one of the most exhilarating weekends in motorsports. This move not only enhances Sukup’s visibility but also solidifies its commitment to supporting local events and the racing community.

About Sukup Manufacturing

Sukup Manufacturing is a family-owned company based in Iowa, specializing in the production of grain bins, dryers, and other agricultural equipment. Founded in 1963, the company has grown to become a leading name in the agricultural sector, known for its innovative solutions and high-quality products. By stepping up as the title sponsor, Sukup Manufacturing aims to leverage the widespread appeal of the IndyCar Series to reach a broader audience and strengthen its brand presence.

Hy-Vee’s Continued Support

Hy-Vee, the grocery chain that served as the title sponsor from 2022 to 2024, announced in July 2024 that it would renew its title sponsorship. However, in February, both Hy-Vee and IndyCar revealed that the grocery chain would transition to a significant sponsor role instead. This shift allows Hy-Vee to maintain its strong connection with the event while providing an opportunity for another local business, Sukup Manufacturing, to take center stage.

Hy-Vee’s Impact on the Event

During its tenure as the title sponsor, Hy-Vee played a crucial role in elevating the Iowa IndyCar Race Weekend. The company’s involvement brought increased attention and resources to the event, contributing to its growth and success. Hy-Vee’s continued support as a significant sponsor ensures that the event will continue to benefit from the grocery chain’s commitment and resources, even as Sukup Manufacturing takes over the title sponsorship.

The NTT IndyCar Series at Iowa Speedway

The NTT IndyCar Series has a long-standing history with Iowa Speedway, a track known for its unique 7/8-mile short track layout. The series is scheduled to race at the speedway on July 12 and 13, marking the fifth time in six years that it will feature two races in the same weekend. This doubleheader format has become a fan favorite, offering twice the excitement and action for racing enthusiasts.

What to Expect in 2025

The 2025 Iowa IndyCar Race Weekend promises to be an unforgettable experience for fans and participants alike. With Sukup Manufacturing as the new title sponsor, attendees can expect a fresh wave of energy and innovation. The doubleheader races will showcase the skills and strategies of the world’s top drivers as they navigate the challenging short track. Additionally, the continued support from Hy-Vee ensures that the event will maintain its high standards and community engagement.

Looking Ahead

The transition to a new title sponsor marks an exciting new chapter for the Iowa IndyCar Race Weekend. Sukup Manufacturing’s involvement brings a local touch to the event. It highlights the importance of community and regional support in the world of motorsports.

As the NTT IndyCar Series prepares to return to Iowa Speedway, fans can look forward to a thrilling weekend of racing action. They can also look forward to a celebration of local businesses and their contributions to the sport.

For more details on the new title sponsorship, you can read the full article at Sports Business Journal.