ALB Vodka Partners with PREMA Racing for 2025 Indianapolis 500
ALB® Vodka just dropped some big news, and it’s already making waves in both motorsport and the beverage world. The premium vodka brand, famous for its New York roots and focus on quality, is now officially sponsoring PREMA Racing for the 2025 Indianapolis 500.
This collaboration brings ALB® Vodka together with one of the most exciting new teams to hit the “Greatest Spectacle in Racing.” As PREMA Racing gears up for its two-car debut at the iconic event, ALB® Vodka’s backing shows a mutual drive for performance, precision, and authenticity.
ALB® Vodka: A Brand Rooted in Quality and Authenticity
Contents
ALB® Vodka is a premium, gluten-free spirit crafted from 100% American corn in Albany, New York. The brand has quickly risen as one of the fastest-growing independently owned spirits in the U.S., known for its raw, authentic story and a real commitment to quality and value.
ALB® Vodka keeps popping up in more prestigious venues and markets, both at home and abroad. It really captures the energy and attitude of New York.
Expanding into New Arenas
This partnership with PREMA Racing marks another big step for ALB® as it expands into national and experiential arenas. The brand has been growing steadily in retail, hospitality, and travel—think JetBlue and select premium venues across the country.
Teaming up with PREMA Racing at the Indy 500 feels like a bold move, showing ALB® Vodka’s ambition to back teams and athletes who share its grounded ambition and drive for excellence.
PREMA Racing: A Storied History of Excellence
PREMA Racing, founded in 1983 by Angelo Rosin and Giorgio Piccolo, has become one of Europe’s top motorsport teams. Based in Veneto, Italy, the team has a knack for nurturing young talent and racking up success across all kinds of racing series.
PREMA has helped launch the careers of drivers who made it to Formula 1, like Charles Leclerc, Mick Schumacher, and Oscar Piastri. Not too shabby, right?
Entering the NTT INDYCAR SERIES
In 2025, PREMA Racing made a leap by joining the NTT INDYCAR SERIES with two full-time entries running Chevrolet engines. This move shows the team isn’t afraid to chase bigger stages and bring its legacy of performance and driver development to North America.
PREMA’s commitment to excellence shines through its multiple championship wins in FIA Formula 2, FIA Formula 3, and the Italian F4 Championship.
A Historic Debut at the Indianapolis 500
PREMA Racing’s debut at the 2025 Indianapolis 500 turned heads. The team rolled onto the grid with two cars, and ALB® Vodka joined as an official sponsor.
ALB® Vodka showed up in a big way—branding on both the #83 and #90 cars, driver appearances in custom digital content, limited-edition event integrations, and some cool co-branded moments that really celebrated performance and community.
Robert Shwartzman: A Rising Star
Robert Shwartzman, behind the wheel of the Number 83 car, stunned everyone by grabbing pole position as both a rookie driver and part of a rookie team. His performance felt almost unreal and fit perfectly with ALB’s mission of delivering excellence without any pretense.
Shwartzman, a former Ferrari F1 test driver and hypercar champion, is definitely one to watch. He really embodies that mix of ambition and precision that both ALB® Vodka and PREMA Racing are all about.
The Importance of Authentic Partnerships
Piers Phillips, PREMA Racing INDYCAR CEO, made it clear how much authentic and committed partners like ALB mean to PREMA at the Indy 500. “Their team understands the importance of quality and identity, and we’re proud to have them join us for this moment,” he said.
This partnership is about more than just a logo on a car. It’s about standing with teams and athletes who are grounded, ambitious, and unwilling to compromise.
John Curtin from ALB echoed that feeling, saying the partnership with PREMA is more than sponsorship. “It’s about standing alongside teams and athletes that are grounded, ambitious, and uncompromising in their execution.”
ALB® Vodka’s presence was felt all weekend, with branding on both PREMA cars, driver appearances in custom digital content, limited-edition event integrations, and plenty of co-branded celebrations that highlighted a shared love of performance and community.
Conclusion
The partnership between ALB® Vodka and PREMA Racing at the 2025 Indianapolis 500 brings together two brands that really care about performance, precision, and authenticity. It’s not every day you see a collaboration that just makes sense like this one does.
ALB® Vodka keeps showing up in more prestigious venues and markets. PREMA Racing, meanwhile, carries its legacy of excellence right into the heart of North American open-wheel racing.
What does this mean? Well, it sure looks like fans can expect some pretty thrilling moments and maybe even a few surprises on the global stage.
For more details, check out the official announcement here.
